Amarok Arcade

To promote Volkswagen's new Amarok V6 truck, we engineered a web-controlled claw machine. This custom-built, meter-wide mechanical claw was showcased in an industrial shed beside the Amarok V6. Through a special campaign website, presale purchasers of the truck could remotely operate the claw to pick up stone blocks around the vehicle, each symbolizing additional features they could win for their new Amarok.